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Böllinghaus Steel launches Virtual Experience

With its "Virtual Experience", Böllinghaus Steel has created a digital experience platform that enables users to experience the products digitally and get to know the versatility of the company. In the virtual showroom and trade fair stand designed in 3D technology and as a 360-degree application, users can easily find out about the product range with a mouse click. A virtual tour with various interaction options from clickable videos, photos, brochures and flyers enables the users of the platform to have an interactive experience - anytime and anywhere. Visitors can easily navigate through the platform and thus the product range.

In the course of the Corona crisis, Böllinghaus Steel is therefore promoting alternative options in addition to the traditional formats of personal customer proximity. As a result of innovative 3D solutions and good graphic resolution, reality and virtuality are increasingly merging. The users of the platform are given the impression of being in a real world.

“We very much regret that many trade fairs and events have been canceled and postponed. Our digital platform allows us to present the many facets of our product offering at a glance and make our offering even more tangible. This allows us to present our product range regardless of location and stay in contact with our partners. Despite all the adversities, the Corona crisis offers enormous opportunities that we are taking advantage of," explains Nina Härtel, Managing Director and Head of Marketing at Böllinghaus Steel, about the creation of the new online platform. Nina Härtel sees an additional opportunity in the new platform: “We usually take part in numerous trade fairs around the world every year.

For international sales in particular, we see the virtual platform as a good opportunity to network with customers from all over the world and to present our product portfolio to them. Even if many measures cannot completely replace personal on-site support, we would like to remain in contact with our customers, partners and interested parties and create closeness in times of distance". Böllinghaus is already thinking about how to optimize the virtual platform and offer visitors more benefits in the future. The selection of interactive media will be expanded and an interactive tour of the production is planned.

Visit Böllinghaus Virtual Experience now at

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